SOBR Safe, Inc., the leader in next-generation alcohol detection technology, and Orbiit, an AI-driven alcohol recovery platform, are proud to announce their first strategic AI partnership, one that will revolutionize the way individuals manage their alcohol use and sobriety. This collaboration represents both a significant commercial development for SOBRsafe, and a major step forward in recovery support - providing individuals with a non-judgmental, accessible and data-driven path to sobriety.

According to AmericanAddictionCenters.org, over 28 million people in the U.S. suffered from Alcohol Use Disorder (AUD) in 2023, yet only 15.6% received treatment¹. Recognizing the gap in treatment options, the two companies have identified a critical demand for accessible and innovative recovery solutions. This partnership addresses that need by pairing SOBRsafe's transformational transdermal alcohol detection wristband with Orbiit's AI-powered engagement platform, offering a data-driven approach to behavioral modification and enhancing recovery outcomes.

"We are inspired to partner with Orbiit on our shared mission to introduce innovative solutions to individuals on their sobriety journey," said David Gandini, CEO of SOBRsafe. "In addition to the continuous transdermal alcohol detection, real-time alerts and GPS tracking we already offer with our discrete SOBRsure band, SOBRsure users who engage with Orbiit's platform will now have access to 24/7 AI support."

"Human behavior is deeply shaped by habit formation and social reinforcement," said Dr. Edward Valentin, Ph.D, LCSW MAC, a staff neuroscientist at Emory University and research and development consultant for Orbiit. "Integrating wearables like the SOBRsure band with real-time monitoring with Orbiit's daily interventions aligns with well-established behavioral science and affective neuroscience principles. By leveraging classical conditioning and cognitive reinforcement, this partnership has the potential to enhance accountability, motivation and long-term recovery success."