Appleannounced the iPhone 17 Series, marking a new era of smartphone innovation that blends breakthrough design, advanced performance, and seamless artificial intelligence. With the introduction of iPhone 17, iPhone Air, and the iPhone 17 Pro line-up, Apple is once again redefining what users can expect from a smartphone.

A New Era of iPhone Innovation

iPhone 17
Featuring a brilliant Super Retina XDR display with ProMotion technology, the iPhone 17 delivers stunning visuals and smooth interactions. Powered by the next-generation A19 chip, it introduces a Dual Fusion camera system with AI-driven enhancements, ensuring every moment is captured in extraordinary detail. Storage now begins at 256 GB, offering more space than ever before.

iPhone Air
The thinnest iPhone ever at just 5.6 mm, iPhone Air is crafted from aerospace-grade titanium, balancing strength with elegance. Its 6.5-inch ProMotion display, advanced ceramic shield protection, and all-day battery life set a new benchmark for slim design without compromise. Equipped with Apple’s most advanced connectivity chips, iPhone Air brings blazing performance in a feather-light form.

iPhone 17 Pro & Pro Max
The Pro models are designed for those who demand the ultimate in power and capability. With enhanced camera systems offering up to 8× zoom, ProRes RAW support, and a revolutionary horizontal Camera Plateau design, the iPhone 17 Pro series delivers professional-grade photography and videography. The A19 Pro chip and innovative liquid cooling technology ensure unrivalled performance even under heavy workloads.

AI at the Heart of the Experience

The iPhone 17 Series debuts Apple Intelligence, a suite of on-device AI features designed to make everyday tasks smarter, faster, and more intuitive. From real-time photo enhancements to predictive assistance and seamless device interaction, Apple Intelligence delivers personalisation that feels effortless, while keeping user data private and secure.

Pricing & Availability

• iPhone 17: Starting at $799

• iPhone Air: Starting at $999

• iPhone 17 Pro: Starting at $1,099

Pre-orders begin on 12 September 2025, with availability from 19 September 2025 in more than 40 countries and regions.

A Statement from Apple

“The iPhone 17 Series represents the most significant leap forward in the history of iPhone,” said [Apple Executive]. “With cutting-edge design, advanced performance, and Apple Intelligence at its core, the iPhone 17 Series is not just smarter—it’s more personal, more capable, and more essential than ever before.”