Next PR, an award-winning, integrated public relations firm, announced the debut of its AI Optimization Services, designed to help brands stay visible and authoritative in the rapidly evolving landscape of AI-driven search and large language model (LLM) results.

The Role of PR in an AI-Driven World
With 96% of AI citations coming from PR content, the ability to be recognized as a credible source by AI tools has become essential for brand success and visibility. Next PR's AI Optimization Services leverage insights from LLMs, like ChatGPT, Claude and Perplexity, to ensure clients' messaging appears as top answers in AI searches, enhancing visibility beyond traditional media.

"Artificial intelligence is reshaping how brands earn attention, and public relations is at the center of that transformation," said Nicole Paleologus, managing director at Next PR. "With LLMs now guiding how people discover and evaluate companies, brand success depends on content that AI recognizes as credible and authoritative. By optimizing PR strategies for AI, Next PR is guiding brands on how to stay visible, build trust and ensure their narratives rise to the top in this new era of search."

AI Services Offered:
Next PR's AI optimization team offers services including:

• Use of AI tools to discover actual user queries that are then reverse-engineered into stories secured for clients
• Tailored media outreach that increases discoverability in LLM search results
• Website audit with recommendations on how to optimize for AI
• Share of model analysis to pinpoint when and how often a brand appears in LLM search queries
• Citation analysis, which provides insight into where a brand and/or its competitors are being mentioned
• Sentiment analysis to understand how a brand is being presented across various LLMs
• Answer Engine Optimization (AEO) to optimize content to appear in a search or be shown as a direct answer when a user asks AI a question
• Generative Engine Optimization (GEO) to help a brand show up in AI-generated summaries
• Google Analytics to measure and analyze website traffic from LLMs

Next PR's AI Services
To explore how Next PR can help boost brand visibility in the age of AI