Balenciaga, the global luxury fashion house, and Intelo.ai, a leader in Agentic AI for retail merchandising and planning, announced a strategic partnership to help transform Balenciaga's global retail operations. This collaboration centers on the integration of Intelo.ai's Collaborative Intelligence Agent Network, a suite of specialized AI agents designed to augment human decision-making and master the complexities of modern luxury retail.

By leveraging Intelo.ai's agentic framework, Balenciaga aims to shift from traditional, reactive planning to a proactive agentic merchandising model. These agents work in tandem with Balenciaga's teams to analyze vast datasets, identify market shifts in real-time, and execute precise operational adjustments across Balenciaga.

The partnership highlights the shift toward Collaborative Intelligence—a model where AI agents act as "digital teammates" rather than static tools. These agents are designed to handle high-frequency tasks allowing human planners to focus on high-level strategy and creative direction.

"In the luxury sector, having the right product in the right place at the precise moment of desire is paramount," said Vasilis Dimitropoulos, Co-Founder and Managing Director EMEA for Intelo.ai. "Our agents don't just manage stock; they provide the cognitive scale necessary to ensure a brand's craftsmanship reaches the clients who want it most, effectively turning dormant inventory back into active revenue."

Key Benefits of Intelo.ai's Merchandising & Planning Agents:

• Agentic Orchestration: Specialized AI agents that autonomously identify and resolve challenges with minimal manual intervention.
• Collaborative Synergy: A seamless integration where AI agents and human teams share a holistic, real-time view of global inventory.
• Operational Agility: The ability to respond to localized demand signals at a speed and scale previously impossible with traditional planning tools.