RxUtility, the medication affordability platform, announced the beta launch of Mimi™, the healthcare industry’s most comprehensive AI companion to help people navigate the full range of medication cost options. Free for everyone to use during the beta period, Mimi guides consumers through a personalized conversation to ensure they have every available option in front of them. Users make AI-informed decisions with confidence, based on their insurance coverage, location, and budget.

“There has been progress in lowering prices for some drugs, but consumers are more confused than ever on what is actually the lowest cost option for them,” said Miriam Paramore, CEO of RxUtility. “Mimi walks each person through every price and discount option—literally every price at every pharmacy. That means no more guesswork and no more abandoned prescriptions because a consumer didn't know a better price existed.”

Mimi is trained on the full universe of prescription drug reference data and the available prices for all prescription medications across all U.S. pharmacies. The secure, AI experience works by asking a few simple questions, such as medication name, dosage, and insurance coverage to engage consumers in a conversation to surface the lowest price options for their unique situation. Mimi then compares prices across nearby geo-located pharmacies, insurance estimates, pharma copay coupon savings and the best cash discount.

Nearly 98 million prescriptions are abandoned each year due to cost surprises. A recent KFF study showed more than four in ten adults (43%) report they have not taken their medication as prescribed at some point in the past year because of transparency issues about pricing. And 6 out of 10 Americans are worried about medication costs—a record high. RxUtility's proprietary knowledge base aggregates billions in savings annually, and now providers, pharmacies, self-insured employers, payers and other digital health providers can embed Mimi into their platforms or offer it directly to the people they serve.

Key features include:

• Conversational experience: Generative AI interface simplifies complex pricing decisions
• Curated, high-quality data: Built on specialized, continuously maintained affordability datasets
• B2B2C flexibility: Designed for seamless integration into provider, pharmacy, employer, payer, and consumer digital health platforms
• Stand-alone white label options: Turnkey and deployment ready
• Easy deployment: Deployable in hours, purpose-built to work stand-alone or with any existing workflow environment via API or MCP

"When people understand their price options upfront, they're more confident, more likely to start therapy, and more likely to stick with the medications they need for their health," Paramore said. "That kind of transparency has never been available, and now organizations can deploy it effortlessly. Everyone wins."