As generative AI adoption outpaces existing legal frameworks — with over 125 active infringement lawsuits and landmark cases like Bartz v. Anthropic recently settled for $1.5 billion— FanClub AI launches to reshape how intellectual property assets are recognized, managed and monetized through a new infrastructure that protects rights at scale while turning AI training into revenue streams for rights holders and future-proofing for e-commerce.

Its first product, FanClub Library Vault, is amassing the largest IP asset repository for ethical AI training, enabling automated rights recognition and chip-level API integration, collaboratively bridging the gap between rights holders and tech companies.

Built on the belief that fandom drives modern culture, FanClub AI also introduces FanClub Interactive which will create new opportunities for studios and brands to simultaneously license and monetize their IP in the next generation of fan-centric, interactive entertainment and gamified shoppable experiences. All assets are protected by FanClub Library Vault’s secure ecosystem.

FanClub AI is founded by Deborah Harpur and an elite leadership team with unmatched, deep domain knowledge across film, television, sports, music, gaming and consumer products. This rare, dual-sided mastery positions FanClub AI to unlock unprecedented cultural relevance, strategic partnerships and high-yield commercial scaling opportunities for the AGI era.

“Our Library Vault will be the first secure global repository where AI can be trained to recognize assets, block their unauthorized usage and monetize them while setting clear ethical guidelines for how the IP can be used,” said Harpur, Founder and CEO.

Harpur has spent more than 25 years building infrastructure and licensing rights management for many of the world's most influential entertainment studios, luxury brands and global consumer products, including LVMH, Netflix, Amazon MGM, Warner Bros., Paramount, Sony Pictures, Lionsgate, LG, Samsung, Toyota and Lexus. A renowned behind-the-scenes architect of modern entertainment marketing and brand integration, Harpur has driven global partnerships and launch strategies over the last two decades, including Moët & Chandon, Hennessy, Dom Pérignon, Belvedere, Bacardi, Veuve Clicquot, Marc Jacobs Beauty and countless others, and more than 180 film credits including The Hunger Games, John Wick, Men in Black, Black Panther and Once Upon a Time in Hollywood.

“Every IP holder urgently needs rights infrastructure as AI accelerates on a parabolic curve toward AGI. FanClub AI is proactively building the cornerstone and laying the foundation to unblock adoption rates by providing a trust layer, bridging the gap collaboratively with tech companies and ensuring progress doesn't erode human creativity,” said Harpur.

Harpur is joined by an accomplished group of executives, all experts in rights management and guardians of brand identity, including:

• Kymber Lim leads interactive development, bringing Emmy Award-winning expertise in visual effects, media technology and spatial computing, including key projects with Apple Vision Pro, Disney, Microsoft, Paramount, Starz, Unity and IMAX, in addition to helping Netflix develop and launch its Seoul, Korea operation. Lim is an active member of the Producers Guild of America and the Academy of Television Arts as well as the founder of Korean American Leaders in Hollywood.
• Paige Pedersen brings more than 26 years of luxury brand strategy experience at LVMH, where she drove growth for iconic maisons including Louis Vuitton, Fendi, and Moët & Chandon. A pioneer in cultural branding, Pedersen built the Entertainment Marketing division at Moët Hennessy USA, mastering the intersection of influence, culture and audience engagement. Her proven track record of high-impact initiatives includes a 15-year partnership with the Golden Globes, orchestrating the first multi-brand collaboration between streaming giant HBO Max and Moët Hennessy USA, and sports partnerships including the U.S. Open, BNP Paribas Open at Indian Wells, the America’s Cup and the Ryder Cup.
• Siera Jones adds 15 years of expertise in marketing and brand partnerships across film and gaming from Warner Bros. and Lionsgate, driving collaborations with top-tier brands across tentpole films and franchises including the DC Super Heroes Universe with Batman v Superman, Wonder Woman 1984, The LEGO Movie franchise and installments of John Wick and The Hunger Games.
• Charlotte Adjchavanich rounds out the team with 27 years of beauty expertise that includes leading high-profile ambassador and licensing partnerships, spanning roles within the L'Oréal Group at brands including Maybelline, Kiehl's, The Body Shop and Ralph Lauren Fragrances, as well as Revlon and founder-led celebrity brands such as Billie Eilish Fragrances, Drake's Better World Fragrance House and LeBron James' The Shop. She is also a digital pioneer, having launched the first virtual makeover app, Changes Beauty Studio, in 2000, and recently led the first-ever fragrance signing in the metaverse with Roblox and Paris Hilton.

In active development, FanClub AI is partnering with rights holders across entertainment, consumer brands, art and architecture — categories where rights complexity is high and the need for structured, transparent AI governance is urgent.