Boutique inns across the U.S. are leveling the playing field with large hotel chains, thanks to TakeUp, a cutting-edge AI-powered revenue management platform. By harnessing artificial intelligence to optimize pricing, TakeUp is helping small and independent properties boost occupancy and outperform expectations—all without needing the deep resources of major hotel brands.

TakeUp’s dynamic pricing engine uses real-time data and machine learning to automatically adjust room rates, allowing boutique properties to compete more effectively in a volatile travel market. What sets TakeUp apart is its accessibility: it's built specifically for independent hoteliers who want smart pricing tools without the complexity and cost of enterprise systems.

“Our goal with TakeUp is simple: give boutique hotels the tools they need to win,” said Chad Brubaker, Co-Founder and CEO of TakeUp. “AI-powered pricing isn’t just for big hotel chains anymore. We're giving small operators the same competitive edge—with no spreadsheets, no complicated dashboards, and no PhDs required.”

One of TakeUp’s early adopters, The Society Hotel in Portland, Oregon, saw a dramatic improvement in booking performance. “TakeUp helped us capture revenue we were previously missing out on—without increasing our workload,” said the hotel’s general manager. “It’s like having a data scientist on staff, but without the overhead.”

TakeUp also integrates seamlessly with leading property management systems (PMS), enabling hotels to automate and streamline their pricing decisions across platforms. Designed by hoteliers, for hoteliers, TakeUp’s platform makes powerful AI-driven strategies easy to adopt, and even easier to trust.

In a market where occupancy trends shift quickly and guest expectations are high, boutique hotels using TakeUp are proving that agility, personalization, and technology-driven insights can deliver better results than size alone.