Cigna Healthcare, the health benefits division of The Cigna Group (NYSE: CI), is introducing a series of new digital features to improve the customer experience during common health insurance interactions, such as checking benefits coverage, estimating costs and finding care. These enhancements are designed to provide a reliably simple experience for everyday needs and are an important step in delivering on the company's commitment to make health care easier for customers.
"We're committed to making our customers' experiences simpler, seamless and more reliable," said Heather Dlugolenski, chief strategy officer, Cigna Healthcare. "That's why we're creating smarter, more connected digital experiences that anticipate our customers' needs while bringing clarity and compassion to everyday moments."
The new digital features, which were developed with rigorous research and testing within a comprehensive artificial intelligence (AI) governance framework, are being made available in a phased rollout through Cigna Healthcare's myCigna member portal. They include:
"Everyday moments in health care need to be easier," said Katya Andresen, chief digital and analytics officer at The Cigna Group. "Customers need to be met where they are with experiences that are adapted to their unique needs. While there is still a lot of work to do to simplify health care, these enhancements are a significant step in our journey to transform the experience and put customers at the heart of it."
Recent research by Cigna Healthcare reveals that only 1 in 5 U.S. adults feel confident in their ability to understand, evaluate and effectively use health care services. The report found that the more a person understands their health insurance, the more effectively they can navigate the health care ecosystem, leading to better health outcomes, fewer financial surprises and higher overall vitality. By offering intuitive, personalized digital tools that use clear, conversational language, Cigna Healthcare aims to help consumers get more value out of their health insurance benefits and navigate the healthcare ecosystem more effectively.
For customers with complex health needs, such as managing a chronic condition or navigating a serious diagnosis, Cigna Healthcare is expanding access to dedicated My Personal Champion advocates. The company is also investing in new centralized agent teams to help customers more quickly resolve administrative needs, including prior authorizations and post-care claims.
The Cigna Group's broader technology strategy has long aimed to transform and improve health care delivery to create a more personalized, seamless and connected health care experience that empowers customers to improve their overall health and vitality. The strategy's flexibility allows the company to adapt and lean into the changing needs and expectations of the millions of people it serves, such as delivering on the commitments it made earlier this year to meaningfully improve the customer experience.
By subscribing, you agree to receive email related to content and products. You unsubscribe at any time.
Copyright 2025, AI Reporter America All rights reserved.