At Made by Google 2025, Google unveiled the next chapter in its Pixel journey, marking a decade of innovation that has redefined what a smartphone — and an ecosystem — can be.

Since its debut, Pixel has embodied Google’s vision of creating devices that seamlessly integrate hardware, software and AI. What began as an ambitious experiment has grown into a global benchmark for how personal technology can anticipate, assist and empower.

A decade of AI-driven progress

From pioneering computational photography to introducing Google Assistant, and from custom Tensor chips to on-device AI, Pixel has consistently been at the forefront of bringing Google’s end-to-end technology stack into people’s hands. With durability and long-lasting software support, Pixel has earned a reputation for building devices that evolve with their users.

The new Pixel family

In 2025, the Pixel portfolio expands to include new phones, watches, earbuds and Qi2-compatible accessories — all powered by Google’s most advanced AI yet. At the centre is Gemini, Google’s next-generation AI, now seamlessly integrated across devices. Always ready in the background, Gemini helps users stay organised, spark creativity and manage daily life with ease, delivering an experience that feels uniquely personal.

From reactive to proactive technology

For too long, people have interacted with technology reactively: opening apps, searching for answers, giving commands. Pixel is transforming this relationship. With contextual intelligence, Pixel can now proactively suggest information, capture the perfect photo, block spam before it reaches you, and anticipate your next step — all while maintaining the highest standards of security and privacy.

Looking ahead

“Pixel has always been about more than just smartphones — it’s about creating helpful technology that truly understands you,” said [Insert Google Executive Quote]. “As we celebrate 10 years, we’re proud to introduce a portfolio that’s not only powered by cutting-edge Google AI but designed to evolve with you in the years to come.”

With this latest release, Google reaffirms its commitment to building a future where technology is not just responsive, but proactive — helping people live, create and connect in smarter, more intuitive ways.