Global innovator LG Electronics has announced a collaboration between its newest LG NOVA-backed venture, PADO AI Orchestration, Inc. (PADO), designed to revolutionize energy management for data centers and MARA, a global leader in energy technology. In this collaboration, PADO and MARA will work together to develop power load balancing as a service to enable power demand flexibility to meet the increasing workloads driven by AI and technology growth.

PADO's platform is designed to use artificial intelligence (AI) and machine learning (ML) to orchestrate power, grid services and distributed energy resources (DERs) to enable businesses to anticipate power demand better and enhance energy resources to meet fluctuating needs. MARA, through its growing data center infrastructure and technology platform, can provide third-party data centers with flexible power supply and on-demand computing capabilities.

Together, they aim to offer a transformative solution for power load balancing to make it more feasible to bring new data centers online and help improve the operational efficiency and power consumption of existing data centers. This collaboration focuses on addressing the critical need to optimize power delivery and load management for hyperscale data centers, maximize the value of businesses' energy investments, and solve the significant computing power challenges and energy demand presented by AI-driven data centers.

"With MARA, we are pioneering a new era of power flexibility and load balancing within data centers. We believe that this collaboration is key to solving the complex energy challenges facing data centers in the age of AI," said Wannie Park, CEO of PADO AI Orchestration. "By optimizing grid services through AI power management, our goal is to help data centers reduce their energy footprint and contribute to a more stable and reliable grid for everyone. This collaboration represents a significant step towards a more resilient energy future."

"We believe this collaboration will help unlock a critical opportunity of new compute resources and enable states and institutions to benefit from the growing AI economy," said Daren Mancini, Chief Commercial Officer of MARA. "This collaboration with PADO brings together hyperscalers, utilities, and regulatory commissions to create a solution that benefits all stakeholders, maximizing the value of energy investments and promoting a more resilient future."

By combining PADO's designs for an innovative AI/ML energy orchestration platform and MARA's leadership in energy technology this collaboration aims to meet the unique needs of data centers to provide significant value and move towards energy independence and reduced cost.