Muse Platforms announced the launch of the new AskHercules.app, an AI visibility platform designed to help B2B small and midsize businesses, founders, thought leaders and content creators understand how artificial intelligence platforms perceive and recommend them.

"When it comes to the web, showing up is half the battle. The other half is being understood, trusted and recommended when someone is looking for exactly what you offer," said Colleen Nagle, founder of Muse Platforms and architect of Ask Hercules. "Ask Hercules gives smaller businesses, experts and creators a practical place to begin. It shows them where they stand, where competitors are gaining ground and what they can do next to strengthen their visibility."

Ask Hercules is built around three actions: Audit, Fix and Track.

The platform audits how a business or individual appears across ChatGPT, Claude, Gemini and Perplexity. It identifies mentions, citations, competitive gaps and the buyer questions that matter most. It then provides prioritized recommendations to improve website readability, entity recognition, content relevance and citation authority.

Users can apply improvements through tools for structured data, AI-ready content, question research and publishing. They can then track changes over time instead of relying on assumptions or traditional search rankings alone.

The platform is powered by Muse Platforms' Crawl Readiness Index™ and KSM™ framework, which evaluate whether AI systems can extract information about an organization, recognize it as a distinct entity and find credible evidence supporting its authority.

Ask Hercules is intended for founder-led B2B companies, professional-service firms, consultants, independent experts, thought leaders and creators whose growth depends on being discovered and trusted online. Agency capabilities are also available for marketing and web teams managing visibility across multiple clients.

"Credibility beats virality in AI discovery," Nagle said. "The goal is not to manufacture authority. It is to make genuine expertise easier for AI systems—and the people using them—to find, understand and trust."