TDK Corporation announced that it has acquired SoftEye, Inc., a U.S.-based systems solution company developing custom chips, cameras, software and algorithms for use in smart glasses. As a result of the acquisition, SoftEye is an indirectly wholly owned subsidiary of TDK Corporation. This acquisition represents a key milestone in the development of TDK's contribution to the entire AI ecosystem and reinforces the business portfolio to establish a leadership position in this critical market.

"SoftEye brings expertise in algorithms, camera, and low-power chip design which gives TDK leadership positions in driving consumer applications for AR related technologies," stated Jim Tran, Corporate Officer, TDK Corporation.

"We are building technologies for AI glasses connecting the user with generative AI, which fits directly in line with TDK strategy for smart glasses which can connect people with AI for a more intuitive and compelling user experience," continued Te-Won Lee, CEO, SoftEye. "SoftEye's novel, low power eye intent system unlocks a new type of Human Machine Interface that allows the user to communicate with AI simply through their eye movements. Together, we believe we can deliver even more advanced integrated solutions – spanning systems, software and machine learning and custom chips."

The following is an outline of the company profile:

1. Company name: SoftEye, Inc.
2. Location: Headquartered in San Diego, CA, with engineering teams in San Diego / Seoul / Taipei
3. Established: March 2, 2022
4. Management: CEO – Te-Won Lee; VP Engineering – Edwin Park; ML Lead – Ravishankar Sivalingam; SW Lead – Aravind Natarajan
5. Core business operations: SoftEye provides novel, eye-intent HW+SW technology for the emerging smart glasses market.
6. Learn more about SoftEye's key technologies to enable AI glasses: https://www.softeye.ai/

Glossary

• AI: Artificial Intelligence
• AR: Augmented Reality
• VR: Virtual Reality
• HMI: Human Machine Interface
• Smart Glasses: Wearable computing devices that integrate with eyewear, offering enhanced functionalities beyond traditional glasses
• Machine Learning: The use and development of computer systems that can learn and adapt without following explicit instructions, by using algorithms and statistical models to analyze and draw inferences from patterns in data.