Prime Focus Technologies (PFT) has announced the launch of the CLEAR® AI Platform Agent Orchestrator, a ground breaking solution designed to help businesses build, manage, and integrate AI agents seamlessly across post-production and content supply chain workflows. This innovative platform brings unprecedented intelligence, automation, and efficiency to media operations, leveraging a growing suite of 20+ purpose-built AI agents to enhance productivity and creative possibilities.

Transforming Media Workflows with AI-Driven Orchestration

Traditional media supply chains and Media Asset Management (MAM) systems often struggle with static workflows and limited intelligence, slowing down innovation. The CLEAR® AI Platform Agent Orchestrator overcomes these challenges by introducing a generative, agent-driven architecture that supports natural language workflow creation, federated intelligence, and agentic teamwork—delivering unmatched speed, scalability, and creative control.

"The CLEAR® AI Agentic Platform isn't just about automation—it's about orchestrating intelligence," said Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies. "We are empowering media companies with a secure, scalable AI infrastructure that seamlessly integrates with their existing ecosystems, accelerates creativity, and reduces operational costs today. What we call Real Results. No fluff."

Key Features of CLEAR® AI Agentic Platform

The platform integrates multi-agent, multi-LLM generative AI models, a multi-cloud system, and third-party AI ecosystems, delivering:

• Autonomous & Collaborative AI Agents – CLEAR® AI enables AI agents to operate independently or collaboratively, handling complex media workflows.
• Conversational AI & Natural Language Orchestration – Users can direct workflows, query databases, and execute media operations through text or voice commands.
• Intelligent Agent Registry – Allows seamless deployment of CLEAR® AI's native M&E agents, customer-built agents, and third-party AI agents hosted on platforms like AWS Bedrock and Azure.
• Agentic Group Chats – Multiple AI agents collaborate in real-time to execute sophisticated tasks efficiently.

CLEAR® AI's Pre-Built Agent Workforce

CLEAR® AI offers a diverse suite of AI agents designed for the media and entertainment industry, categorized to support key operations:

• Metadata Agents – Provide near-human-level content understanding using advanced multimodal AI models, optimizing accuracy and cost efficiency.
• Discovery & Search Agents – Enable deep search capabilities across metadata, federated databases, and document repositories, delivering contextually accurate results.
• Content Studio Agents – Includes the Highlights Agent (suggests short-form content), Thumbnails Agent (selects optimal thumbnails), TSK Agent (automates title, synopsis, and keyword generation), and Reframe Agent (converts content into different formats).
• Localization Agents – Automate transcription, subtitling, translation, and quality control.
• Automation Agents – Handle version management, content compliance, and media asset de-duplication.
• Sports Intelligence Agents – Analyze game footage, integrate real-time feeds, and generate highlights and key moments.

"The future of media workflows is AI-driven," said Muralidhar Sridhar, SVP and Head of AI at Prime Focus Technologies. "CLEAR® AI empowers creative and operational teams with intelligent agents that reason, scale, and integrate securely within enterprise ecosystems."

Benefits of the CLEAR® AI Agentic Platform

• Granular Control & Accuracy – Reduces ambiguity, prevents AI hallucinations from invoking irrelevant or incorrect agents—ensuring deterministic and accurate execution paths and ensures accurate task execution.
• Cost Optimization – Minimizes LLM token usage and infrastructure overhead, enhancing efficiency.
• Scalability & Speed – AI agents operate 24/7, rapidly adapting to content surges and reducing turnaround times.
• Seamless Integration – Works with AWS Bedrock, Azure, Google Agentspace, and open-source AI ecosystems.
• Security & Compliance – Built-in authentication, AI guardrails, and enterprise-grade encryption ensure data safety.
• Flexible Deployment – Integrates with existing MAM systems, deployable as a sidecar AI platform or embedded within CLEAR® Smart MAM.

With the CLEAR® AI Agentic platform and the AI agents embedded inside, CLEAR® as an AI application revolutionizes media workflows for Video Collaboration, MAM & Supply Chain. With the launch of CLEAR® AI Platform Agent Orchestrator, Prime Focus Technologies reinforces its commitment to continued innovation in driving AI-powered automation and intelligent media workflows at scale.