Neutrogena® Skin360® Gets an AI Makeover Thanks to Haut.AI Collaboration

Neutrogena® Skin360® Gets an AI Makeover Thanks to Haut.AI Collaboration

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Haut.AI has announced its strategic collaboration with Neutrogena® to relaunch the iconic Skin360™ experience, now enhanced with advanced AI-driven skin analysis technology. This next-generation platform leverages real-time facial scanning, user input, and proprietary algorithms to deliver hyper-personalized skincare recommendations. By integrating Haut.AI’s cutting-edge capabilities, the refreshed Skin360™ helps users instantly identify the most suitable Neutrogena® products tailored to their unique skin needs—bringing precision, speed, and personalization to the forefront of digital skincare.

What's New in Neutrogena Skin360®?

The refresh introduces an upgraded analysis engine with significantly enhanced algorithmic accuracy, enabling more precise identification of individual skin concerns to deliver more accurate product recommendations.

Users can now explore suggested products for all skin concerns, beyond just the one they selected, without having to restart the survey. The results page has been redesigned to be more intuitive, featuring prominently displayed key ingredients tailored to the user's specific skin concern, more engaging score presentation, and a highlighted "must-have" product that offers the most substantial benefits for addressing their primary skin concern.

The experience starts with Haut.AI's LIQA™ (Live Image Quality Assurance) system, which helps users take high-quality, well-lit, and properly positioned selfies for accurate skin analysis. Simplified input to one selfie only, and the opportunity to both take the selfie live or upload your own, remove previous user friction. The app then evaluates eight skin indicators—hydration, smoothness, even skin tone, radiance, firmness, dark spots, wrinkles, and clear skin—and generates an Overall Skin360™ Score rated from 1 to 10.

These results, combined with responses to a few questions, yield personalized product recommendations and a complete morning and evening skincare regimen including the latest and greatest in Neutrogena® product innovation. Consumers can benefit not only from faster and more accurate assessments, but also from more targeted product recommendations tailored to their evolving skin profiles.

The refreshed Neutrogena Skin360® is now available across the U.S. and Canada via Neutrogena's brand websites and select retail partners.

A Legacy of Science, Supercharged by AI

Haut.AI applies scientific rigor and technological depth to support every stage of the beauty product lifecycle—from research and development to user engagement and product discovery. The company's ongoing work in generative AI, explainable machine learning, and multi-modal analysis enables partners to build intelligent, adaptive experiences that go beyond facial skin—extending into hair and body analysis, conversational AI, and emerging interactive formats in beauty tech.

"Our vision at Haut.AI is to power a new generation of intelligent, science-based beauty experiences—ones that help brands deeply understand their customers and deliver meaningful, personalized value across every touchpoint. From in-clinic R&D to consumer devices, from facial skincare to body and wellness, we're building the infrastructure to make AI truly adaptable to each brand's ecosystem. Our collaboration with Neutrogena on Skin360® exemplifies how scientific accuracy and technological flexibility can come together to create impactful, consumer-facing solutions."