Finaya is proud to announce the launch of its Agentic AI platform for homeownership, built from the ground up with AI at its foundation. Unlike other AI experiences in real estate, mortgage, and related sectors, Finaya's platform raises the bar in fundamental ways:
"Finaya's platform was created with customer-centricity and customer empathy at its core", said Naren Nath, CEO & Co-founder of Finaya. "By unleashing the power of Agentic AI natively, we are enabling transformative experiences and efficiencies for consumers, agents and service providers."
Today, consumers assume the burden of a range of tasks. They evaluate and select a real estate agent from a long list of choices. They must navigate the lending process with its dizzying array of choices and terms. Consumers may go through much of the purchase process before knowing what size of mortgage they qualify for. Then they have to go back to the agent, find a home, make an offer, and negotiate. That is followed by the mortgage underwriting and closing process, often entailing surprise documentation needs, unexpected delays, maybe even denials.
After their home is purchased, the home owner must find service providers for insurance, repairs, and remodeling. These tasks require the home owner to provide similar information to multiple providers again and again. Taking out a home equity loan, refinancing, and selling the home also require starting over with fresh documentation.
With Finaya, these steps are combined into a single, seamless, easy to use personalized experience. For example, not only can Finaya's platform provide responses to simple AI queries like "find me a 3 bedroom, 2 bath, 2,000 square foot house in Seattle under $1M", but also more complex queries such as "find me a 3 bedroom, 2 bath, 2,000 square foot home in Seattle that will appreciate well and I can afford with my salary of $15K per month in a 90th percentile school district". Customers can then select the home they would like to see and say "schedule a tour for this home", or "I want to tour this home now". Once they like a home, they can say "find me the best loan I can get for this house", or "get me prequalified" or "start my loan application".
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