Luxury Presence, the leading growth platform trusted by more than 87,000 residential real estate agents and brands, launched the new Presence^® Platform, the first unified growth platform for real estate's top performers. The Platform brings every part of an agent's client-facing business into one system, organized around the three outcomes that drive every top agent's growth: attracting more clients, turning their database into deals, and creating relationships for life.

The launch brings four new capabilities to general availability: CRM, Social Media Management, Listing Ads, and the Homeowner Dashboard. All four are driven by Presence^® AI and supported by a team of more than 500 marketers, designers, and strategists working inside the Platform. The updates mark the most significant product evolution in the company's decade-long history.

“Every agent we talk to knows they could be growing faster, and most know what’s holding them back,” said Malte Kramer, Founder & CEO of Luxury Presence. “They're working across a dozen tools that don't talk to each other, and lack the time to manage their own marketing. The Presence Platform changes that. We built it to give every agent the same competitive advantage as a top one percent producer — the brand, the marketing, the technology, and the team behind it, all working together as one system."

What's New in the Presence^® Platform

AI CRM. Now generally available after launching in beta earlier this year, the AI CRM is the first AI relationship engine purpose-built for real estate. It enriches contacts in an agent's sphere using communication history, website activity, life events, and access to a proprietary database of more than 280 million Americans. Each morning, the AI CRM surfaces a prioritized list of who needs outreach, why the moment matters, and a drafted message ready to send.

Social Media Management. A social offering that creates on-brand posts and Reels for Instagram and Facebook from listing photos and each agent’s brand profile. Each post is delivered for the agent's review and approval before publishing, pairing the strategic judgment of a social media team with the quality, speed, and scale of Presence AI. Posts are generated, scheduled, and tracked inside the Platform.

Listing Ads. A new advertising capability that automatically markets the listings you select the moment they go live. Listing Ads run alongside the Platform's redesigned buyer and seller campaign ads, all optimized by Presence AI. The Platform handles creative, targeting and budget management, with no management fees on top of ad spend. Each listing campaign produces a branded performance report agents can share with their sellers.

Homeowner Reports. A new branded dashboard that gives every past client a personalized view of their home's value, equity, and local market activity, hosted on the agent's own domain. Monthly branded updates keep the agent in the conversation when clients are ready for their next move or a referral. The dashboard surfaces signals to the agent when a past client is showing renewed activity, so the right follow-up happens at the right time.

The Presence Platform is the only real estate growth platform that pairs proprietary AI with a dedicated team working alongside every agent. Presence AI is trained on more than 700 million annual interactions and fifteen billion data points collected across the platform each year, and it gets sharper with every interaction. Behind Presence AI is a team of more than 500 specialists who design agent websites, guide advertising and social strategy, build SEO authority, and fine-tune the AI models to each agent's voice and market.

The unified Presence Platform arrives on the heels of Luxury Presence's $37 million raise earlier this year, led by Bessemer Venture Partners to accelerate the development of these new products and the company's broader AI capabilities. Since its Series B-1 raise in 2023, the company has achieved over 110% ARR growth, now serving more than 18,000 real estate businesses with $450 billion in annual transaction volume. Agents on the Platform grow six times faster and close nearly three times more transaction volume than peers in the same markets.