Datassential, the leading food and beverage insights platform, announced the launch of its Salesforce Plugin, a powerful new integration that brings Datassential's industry-leading operator intelligence directly into Salesforce. The plugin enables sales teams to search, filter, and push highly targeted accounts complete with over 70 pre-populated attributes into their CRM in just a few clicks.

Designed for foodservice and supply-side sales professionals, the Datassential Salesforce Plugin streamlines the process of operator targeting and lead generation. Users can access Datassential's advanced search filters by region, cuisine, segment, radius, and more within their own Salesforce environment. With instant syncing, lead and account records are enriched in real-time, giving salespeople accurate and reliable data at their fingertips in the sales team system of record.

"With the Datassential Salesforce Plugin, your sales team can find the right operators, create or enrich accounts instantly so they spend more time selling and less time clicking," said Emily Tang, Senior Vice President of Product Management at Datassential. "It's a productivity tool designed specifically for the needs of food and beverage sales teams."

Key features of the Salesforce Plugin include:

• Instant access to the U.S., Canada, and 70+ other countries around the world directly in Salesforce
• Advanced targeting filters such as address radius, confidence level, and cuisine type
• Auto-creation of lead and account records, enriched with 70+ key data points
• Scheduled routine updates to keep account data current automatically

The plugin is available to all Datassential clients using Salesforce and or by contacting a Datassential representative.