Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, announced that its smart-mobility platform, IturanMob is partnering with Griiip, a leader in motorsport data analysis. Under this agreement, IturanMob becomes Griiip's official IoT technology provider, enabling real-time data collection and processing of vehicle performance across all motorsport categories.

This new implementation is expected to reach thousands of connected motorsport vehicles in 2026, marking a significant advancement in high-performance motorsport data collection and analysis.

Commented Eyal Sheratzky, CEO of Ituran, "Ituran's technology raises the bar for global motorsport. With our onboard telemetry, we can process critical information instantly and with high precision, and deliver it to the Griiip AI platform for analysis. All drivers, whether professional or enthusiasts, will now be able to use professional-level analysis tools."

"This partnership is a perfect synergy. IturanMob's technology allows us to reach every track driver and deliver the data insights they need to improve their driving experience and unlock their full potential. Simply install the IturanMob device, register on the GriiipPerformance platform, drive, and every insight you need is delivered directly to you. This level of accessibility represents a new standard in motorsport," said Tamir Plachinsky, founder and CEO of Griiip.

The telemetry system developed by IturanMob, collects, processes, and transmits performance data in real time to the GriiipPerformance cloud platform, enabling detailed analysis of acceleration, braking, cornering, driving behavior, and critical events such as mistakes and anomalies. The data is presented through intelligent, intuitive web-based dashboards that help drivers of any level - as well as teams and engineers - access advanced insights directly on their mobile devices, instantly and in real time, and improve performance using accurate, continuous metrics.

Griiip, founded in Israel and operating globally, is one of the most innovative companies in the motorsport technology sector. Backed by Porsche Ventures and working with Manthey - a world leader in racing performance and engineering - as a technical partner, Griiip is recognized for transforming raw telemetry into actionable insights for drivers and instructors. With IturanMob's technology, Griiip expands its processing and analysis capabilities, achieving higher levels of precision while increasing accessibility and scalability across all motorsport categories - from professional series to amateur track-day drivers.