HOTWORX, the revolutionary 24-hour infrared fitness studio franchise, is excited to announce the launch of TrainingTRAX, an AI-powered personal training system built exclusively for Sweat Elite members within the HOTWORX Burn Off App. Designed to eliminate guesswork and deliver precision, personalization and performance, TrainingTRAX marks a major evolution in how members experience fitness.

A Fully Integrated, AI-Driven Fitness Experience
From the moment members begin their journey, TrainingTRAX delivers a seamless and personalized approach to training:

• Body Vision: Members can create a personalized avatar using a selfie and key stats, allowing them to visually track progress and stay motivated by seeing their transformation over time.
• Customized 90-Day Plans: Members define their top three goals and receive a tailored workout plan aligned to the HOTWORX 90-Day Challenge.
• Adaptive AI Coaching: The built-in AI coach evolves with each member by tracking workout history, monitoring trends and reinforcing accountability through HOTWORX's exclusive Burn Rate algorithm.
• Clear Structure & Routine: Members follow a guided path across sauna sessions and FX Zone workouts, eliminating uncertainty and maximizing efficiency.
• AI Coach Chat: An always-available, interactive coach provides real-time guidance, motivation and HOTWORX-specific recommendations.

Fully integrated with the HOTWORX 3D Training Method that combines heat, exercise and infrared energy with exercises that include infrared isometrics, HIIT, and FX Zone resistance training, TrainingTRAX provides members with a structured, results-driven path tailored to their individual goals, schedule and performance.

TrainingTRAX represented the next step in innovation for HOTWORX following the introduction of DietTRAX, a nutrition tracking tool that simplifies meal planning through real-time voice and image recognition, as well as customizable plans and progress tracking.

"After the success of DietTRAX, our goal was to create a training solution that was intelligent, intuitive and fully integrated into the HOTWORX system," said Stephen P. Smith, Founder and CEO of HOTWORX. "TrainingTRAX delivers on that vision, transforming the Burn Off App into a complete fitness ecosystem where planning, coaching, tracking and visualization work together seamlessly."

Introducing Body Vision: Visualization Meets Motivation
A standout feature within TrainingTRAX is Body Vision, an interactive tool designed to bring fitness goals to life. Members can upload a selfie, input key stats and generate a personalized avatar representing their current physique, then visualize future results based on their 90-Day goals.

While not intended to be a clinical body scan, Body Vision leverages the psychology of transformation, helping members stay engaged and motivated by providing a clear visual target throughout their journey.

Innovation Powering Rapid Growth
The launch of TrainingTRAX builded on a milestone year for HOTWORX, as the brand continues to scale both domestically and internationally:

• Ranked #58 on Entrepreneur's 2026 Franchise 500
• Named #28 on Entrepreneur's 2026 Fastest-Growing Franchises
• Recognized as a Top Brand for Multi-Unit Owners (#57) and Top Franchise for Veterans (#75)
• Awarded 218 franchises and opened 97 locations in 2025
• Surpassed 800 open studios worldwide
• Expanded globally with its first Canada studio and a Dubai location opening in March 2025
• Signed Master Franchise Agreements in Mexico and Quebec, Canada

"As we continue to scale HOTWORX, our focus is on building a smarter, more connected experience for both our members and franchisees," said Smith. "TrainingTRAX represents exactly where we're headed, leveraging technology to drive results, increase engagement and ensure that as our footprint grows, the value we deliver grows with it."