Ripe have announced a strategic partnership and integration. For destinations utilizing both providers, this collaboration integrates Ripe's real-time lodging and destination knowledge into GuideGeeks's custom AI travel tools.

"Many of our destination partners are funded by contributions from their hotel partners and those hotels have a love-hate relationship with the big online travel agencies," says Ross Borden, CEO of Matador Network. "The OTAs provide high volume distribution but at a high cost, with commissions around 30%. Our integration with Ripe allows for net-new distribution and seamless booking at a far lower cost."

For destination marketing organizations (DMOs) and local stakeholders, this partnership provides further defense against tourism leakage. By maintaining a booking path that is directly connected to a destination's ITA Platform, travelers are prevented from jumping to online travel agencies that are apt to capture the data and revenue Ripe believes should stay in-market.

"Ripe, through its ITA Platform, provides the digital infrastructure that powers many destinations. As trust in AI trip planning grows among travelers, we believe it presents the perfect opportunity to evolve how we support tourism economies," says Jason Linder, CEO of Ripe. "Each instance of an ITA is rich with authentic local knowledge and lodging data, which can be leveraged by GuideGeek's AI genius to provide travelers with accurate and actionable information."