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Viafoura, the leading digital experience platform for digital publishers, and Futuri Media, a leader in AI-powered audience engagement, announced a strategic partnership that delivers a first-of-its-kind predictive audience intelligence solution for publishers.
The Challenge for Publishers
Publishers are being asked to do more with less. News cycles accelerate, SEO rules keep shifting, and audiences are harder to reach. Success now depends on optimizing both production and performance. Teams must create content that not only resonates with audiences but also delivers measurable results.
The Solution: End-to-End Audience Intelligence
"Every publisher is under pressure to do more with less," said Mark Zohar, President & CEO of Viafoura. "In partnership with Futuri, we're giving publishers a secret weapon: the ability to predict what audiences want and deliver it at scale faster, smarter, and more profitably than ever before."
By pairing Viafoura's ability to surface trending topics, sentiment, and high-quality community contributions with Futuri's predictive analytics and global trend insights, publishers can now:
Publisher Impact: The Multiplier Effect
"This isn't about replacing journalists—it's about giving them superpowers," said Daniel Anstandig, CEO & Founder of Futuri. "Imagine every reporter backed by AI that surfaces stories, every editor armed with predictive analytics, every creator empowered to produce multimedia at the push of a button. That's the multiplier effect of Content and Community Intelligence."
The solution delivers measurable newsroom impact:
How It Works
The Viafoura–Futuri Audience Intelligence solution integrates three essential layers of insight into one platform:
A Partnership For Now and the Future
"The media industry is at a clear inflection point," said Zohar and Anstandig. "Publishers who embrace Content and Community Intelligence will thrive. Those who don't will be left behind, still guessing what their audiences want while competitors already know."
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