Frost & Sullivan announced the launch of its AI Brand Equity and Market Presence service, powered by Optivara. This service enables companies to understand how they appear across AI answer engines, how they compare to competitors, their competitive placement by funnel stage, and whether AI-generated market narratives reflect the position they have worked to build.

Designed for marketing, brand, communications and strategy leaders seeking to understand how AI systems represent their organisations throughout the buyer journey, the service identifies visibility gaps, competitive advantages, narrative inconsistencies and the external sources influencing AI-generated answers. These findings are translated into prioritised actions spanning content, messaging, digital authority, third-party validation and market positioning.

For two decades, digital discovery was shaped largely by search engines. Today, buyers are increasingly asking AI systems which suppliers to consider, how companies compare, what risks to evaluate, and which providers are best positioned for their needs. These AI systems are effectively becoming top-of-funnel sales reps.

The service combines Optivara's AI industry-tuned market presence platform with Frost & Sullivan's industry expertise, analyst insights, and subject-matter expert validation. Clients receive a market presence benchmark, a competitive peer map, an AI-answer narrative review, a source diagnosis, and a detailed SWOT analysis. From that, an actionable roadmap to better control AI brand dynamics and drive demand is developed and implemented.

"AI is quickly becoming part of how buyers form a first impression of a market, a category, and a supplier," said Brian Cotton, Senior Vice President of Growth Advisory at Frost & Sullivan. "What makes this service so valuable is not just the technology. It is Frost & Sullivan's ability to help tune the Optivara platform and interpret the findings through an industry lens. Our analysts and subject matter experts understand the market context, the competitors, the buying criteria, and the strategic shifts our clients are trying to make. That is the difference between getting data and getting results."

"Optivara was built to reverse-engineer how AI thinks about companies, why they are being represented that way, and what can be done to improve it," said George Schoenstein, Co-Founder at Optivara. "Partnering with Frost & Sullivan brings an important layer of market expertise and industry-tuning to the process. Together, we can help leadership teams understand whether AI is reinforcing their strategy, missing their story, or allowing competitors and third-party sources to define the narrative. Together, this enables companies to optimise the impact of their marketing dollars."